What We Do
Avoid business downturns with the outsource advantage.
Business development is crucial to any company’s future. Yet over time, many companies lose their zeal for generating sales leads. Owners and managers are busy putting out fires; sales staff is covered up with existing business. Prospecting, lead generation and relationship management moves to the back burner.
Until the pipeline runs low. Then it’s back to the phones and email, in a frenzied attempt to generate new leads. This “roller coaster” approach to new business puts the company’s future in jeopardy. Yet it’s typical, and difficult to overcome.
The Stafford Group meets these challenges with a full arsenal of business development tools. Our hardworking team becomes your front line, spearheading outbound sales and marketing efforts. We deliver the best in new business strategy, lead generation, pipeline management, call center technology and integrated marketing practices.
We contact key decision makers on your behalf to document needs and interests. We build relationships that lead to appointments, quotes, approved vendor status, contracts and even partnering opportunities.
Sales production is our passion. We work relentlessly to:
- Maintain outbound call volume
- Fill your pipeline with qualified leads
- Activate prospects via timely, targeted messages
- Work your database
- Convert leads to wins
Before we hit the phones, we immerse ourselves in your business. Stafford Group consultants dive deep into your company’s mission, history, selling proposition and brand personality. We spend time with management, key staff, and potential customers.
Once we fully understand your business, we coordinate lead generation and management programs to support your existing sales practices. This way we’re in lockstep with your operating system – from documentation and streamlined sales procedure, to closing and follow-up.
The result: a seamless lead management system, performing at peak levels. Our clients tell us that partnering with The Stafford Group not only adds tremendous value, but also lets them focus on other pressing areas of their business.
We do whatever it takes keep your pipeline full. Give us a call and we’ll show you how.
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